April 19, 2024

REWIND. OPTIMAL SPRING EPISODE 6 WITH VIKITA PATEL

If you haven’t been paying attention to our Rewind series, where have you been? In this recap, we’re...

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April 12, 2024

REWIND. OPTIMAL SPRING EPISODE 5 WITH MICHAEL BLAKLEY

Welcome back! We’re thundering through our recap like we’re thundering towards sunnier skies. If you’re unfamiliar, we’re diving back to spring 2023, recapping a series of dynamic and disruptive videos where we...

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April 5, 2024

REWIND. OPTIMAL SPRING EPISODE 4 WITH BARB HYMAN

We love that you love our Optimal Spring recaps. If this is your first catch-up, where have you been!? Currently, we’re diving back to spring 2023, recapping a series of dynamic....

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March 27, 2024

REWIND. OPTIMAL SPRING EPISODE 3 WITH TWAIN HENRY LUCAS

Thanks for all the attention to our Optimal Spring recap series so far. If you’re unfamiliar, we’re diving back to spring 2023, recapping a series of dynamic and disruptive videos where we hear from the top global talent in recruitment and technology to discuss AI, people and...

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March 22, 2024

REWIND. OPTIMAL SPRING EPISODE 2 WITH JOSH PINES.

Last week, we dove deep into our vaults to take you back to our hugely popular and successful 2023 series, Optimal Spring. This week, we push forward with...

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March 15, 2024

OPTIMAL SPRING EP1 WITH TORIN ELLIS

Ah, the days are getting longer, the weather is getting warmer - and we’re welcoming in Spring 2024 with open arms. So, for this week’s blog, we thought we’d go into the Optimal vaults and revisit our hugely popular 2023 Optimal Spring series, beginning with Episode 1 with Torin Ellis.

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March 8, 2024

EMBRACING EVP IN A POST-PANDEMIC WORKSPACE

Like it or not, every Job Advert you, your colleagues, your intern or your boss produce is an advert for yourself, your business, and your brand. Leave this...

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March 1, 2024

WHAT WE LEARNT FROM CAREER BEACON'S 'TORIN ELLIS TALKS DIVERSITY AND INCLUSION' WITH SERGE BOUDREAU

If you’re unfamiliar with the mighty Torin Ellis, we’ll forgive you for living under a rock. This trailblazer is a diversity....

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February 23, 2024

DE&I AND INCLUSIVITY

This week, it’s DE&I’s turn to take the spotlight. Or IE&B or DE&IB, depending on your definition. ‍Four years ago, we defined our company's vision - “The Get-Optimal mission is to...

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February 16, 2024

DE&I + ESG BOOST = GET-OPTIMAL.COM

For this week’s blog, we’re talking ESG scores!‍ ESG score stands for Environmental, Social and Governance score. The higher your ESG score, the more sustainable, ethical and holistic your company is considered. This, in turn, helps attract better employees, investors, and customers...

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February 9, 2024

AI + TALENT ATTRACTION + ((CHAT GPT)) = GET-OPTIMAL.COM

Believe it or not, AI is not the dystopian nightmare threatening all of humanity the zeitgeist portrays it as. AI is not going to take your job or the planet - instead, AI can be defined as...

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February 2, 2024

AUTOMATION IS THE GAME-CHANGER

You might not realise it, but automation is everywhere. ‍Alexa, controlling your lights and waking you up for work? Automation. Ordering food in as a treat? Automation. Chatbots and virtual assistants? Automation. Even...

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January 25, 2024

GET-OPTIMAL.COM’S MAIN REJECTION POINTS AND WHY YOU SHOULD PRESS THE RESET BUTTON IN 2024

Don’t let great get in the way of good! The main rejection point we hear at Get-Optimal.com is “Not yet; I need to get (X) done first”. For example...

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January 17, 2024

GO OPTIMAL: WHY YOU’LL SAY YES TO AI-POWERED JOB ADVERTS

Welcome back to 2024! It started cold, whether in the deepest depths of Scotland, Pennsylvania or Norway. ‍2023 was the year that AI, automation and boosting employees' efficiency landed. Get-Optimal.com has been blowing the AI trumpet for the...

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December 15, 2023

GET-OPTIMAL.COM’S REVIEW OF 2023 - AI 101, AUTOMATION & DE&IB

Festive greetings and a Happy New Year to all from us at Get-Optimal. com‍. We’ve had a ground-breaking, earth-shattering, fully inclusive of DE&I 2023 - and we are so excited to move forward into 2024, where we’ll be...

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December 8, 2023

PAOLO GAUDINO - INCLUSION IS WHAT WE DO - DIVERSITY IS WHAT WE GET (OPTIMAL)

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December 1, 2023

ARE YOUR JOB ADS DISCOURAGING FEMALE APPLICANTS?

Recently, The Woman Count, a study by The Pipeline - a company whose mission is to ‘create ethnically diverse, gender-balanced executive teams’ has exposed a stark reality concerning women in commercial roles. There’s a giant blindspot - just one in five commercial positions on...

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November 24, 2023

A WATERSHED MOMENT FOR AI THIS WEEK?

If, like us at Optimal, you’ve been on the edge of your seat with the AI news this week, you'll wonder what is happening at OpenAi! As the dust settles and the management structure of the creators of the most infamous AI, Chat GPT is returned to business as usual, for this week’s blog - we thought we’d break down just what (allegedly) went down...

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November 20, 2023

HOW OPTIMAL HELPS ATTRACT THE UNTAPPED OVER 50S

In our ever-evolving landscape of talent attraction, it might seem like diversity is often just about attracting candidates from various ethnicities and backgrounds. Whilst this is true, we must also...

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November 13, 2023

THE POWER OF AI IN CRAFTING DIVERSE JOB LISTINGS

In our ever-evolving recruitment and hiring landscape, creating a diverse and inclusive workplace is no longer just a goal; it’s a necessity for success. Ensuring your workforce gathers together those from all backgrounds enriches a workplace culture and allows an assortment of life experiences to inform decisions and output. It’s obvious, then, that when hiring, you’ll need....

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November 3, 2023

GET-OPTIMAL’S SOLUTION IS YOUR CO-PILOT, NOT YOUR REPLACEMENT

Recently, during an unusual "in conversation" event at the end of a week-long summit on AI, Rishi Sunack and Elon Musk concluded that they ‘can see a time when artificial intelligence can do all the jobs’. Here at Get-Optimal, we’ve already broken down exactly why...

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October 27, 2023

TALENT ATTRACTION, EVP AND TONE OF VOICE - JUST A FEW REASONS TO INVEST IN GET-OPTIMAL

Over the past three blogs, we’ve given you many reasons to invest in Optimal’s Saas Ai solution. If you missed them, feel free to hop back and take a look at Get-Optimal's Optimised Job Ads Can Help You Succeed In Competitive Markets, Invest In Optimal's Ai And Get Confident, High-Performing Ads - Every Time You Post Them! and The Essential Role Of Your Evp And How Get-Optimal Can Help.‍ However, if, like us, you’re busy...

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October 23, 2023

OPTIMAL SPRING #5 WITH MICHAEL BLAKLEY

Welcome back to Optimal Spring, the third in a series of dynamic and disruptive videos where we hear from the top global talent in recruitment and technology to discuss AI, people and technology adoption, and how it intersects with our global industry.‍ In Episode Five, we hear from Micheal Blakley, the co-founder at Equitas, who provide Interview intelligence software to ensure fair hiring.

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October 13, 2023

THE ESSENTIAL ROLE OF YOUR EVP AND HOW GET-OPTIMAL CAN HELP

In the ever-evolving recruitment and talent acquisition landscape, one concept is beginning to rise as a primary attractor - Employer Value Proposition (EVP). Whilst it might seem like another corporate buzzword, your EVP is a core part of your Job Adverts and can set you aside from other companies when attracting top talent.

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October 9, 2023

INVEST IN OPTIMAL'S AI AND GET CONFIDENT, HIGH-PERFORMING ADS - EVERY TIME YOU POST THEM!

Maintaining a consistent tone of voice and a confident employer brand is paramount in our new decentralised world of remote working. Your Job Ads are the first thing your potential new hire encounters, which is critical in conveying your branding, ethics, and company lifestyle. Did you know that brand loyalty is among the top three factors candidates consider when looking for a new position?

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September 28, 2023

GET-OPTIMAL'S OPTIMISED JOB ADS CAN HELP YOU SUCCEED IN COMPETITIVE MARKETS

In today’s job market, attracting top talent is more challenging than ever. Isn’t it time to change your approach and accept the advantages of automation and technology? Thanks to the pandemic, remote working has blown up talent attraction so that potentially anyone, anywhere, at any time, can apply for your job.

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September 25, 2023

INVEST IN OPTIMAL'S AI TO AUTOMATE YOUR JOB ADS AND ATTRACT A DIVERSE AND INCLUSIVE TALENT POOL

In today's job market, the quest for talent knows no bounds. There’s no question that you want to make your job ad accessible for a diverse talent pool of individuals across the board, yes? It makes sense that a mix of...

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September 15, 2023

LICENCE OUR AI AND ENSURE YOUR JOB ADS REACH THE RIGHT CANDIDATES WHILST REDUCING BIAS

As our world of recruitment is undergoing a transformative shift, AI is starting to shape the new landscape of employment.‍Ensuring your job ads reach the right candidates as organisations strive for diversity and inclusion is essential. On paper, it’s simple, make your ads more diverse, reach more talent, and hire THE superstar for your role. Job ads vary when written manually - after all....

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September 8, 2023

UNLEASH YOUR SUPERPOWER BY AUTOMATING YOUR JOB ADS

You might not realise it, but automation is everywhere. ‍Alexa, controlling your lights and waking you up for work? Automation. Ordering food in as a treat? Automation. Chatbots and virtual assistants? Automation. Even the...

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September 1, 2023

SAY YES TO OPTIMISING ADS WITH GET-OPTIMAL

Are you letting ‘great’ stand in the way of outstanding?‍ At Get-Optimal, we know we’re marketing something different from the norm. With innovation and change come questions, so we get it! It can be challenging to make a change! Take a look at some of our most popular brush-offs...

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July 28, 2023

GET OPTIMAL 2023 - THE FIRST SIX MONTHS!

Grab your suncream, beach towel and parasol - we hear it’s summer somewhere!! Be it a vay-cation or a stay-cation, the team here at Optimal wish you a wonderful summer. We’ll be here working alongside our In-house customers and staffing providers...

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July 20, 2023

OPTIMAL SPRING: THE ROUND UP PT 2

Sad news for all, as Spring turns into summer, our series of engaging, authoritative and disruptive videos, Optimal Spring, has ended.‍ How have you found the series so far? Interesting, inspiring, engaging? We’d love to hear from you over on LinkedIn.‍In this video, we’ve taken the best bits from episodes 7-10 to give you a flavour of the diverse set of arguments around AI. Need a quick catch-up? Hit play and dive deep into people, tech adoption, and how it intersects with our global industry...

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June 29, 2023

OPTIMAL SPRING #8 WITH MARTIN BRAMALL

Welcome back to Optimal Spring, a series of dynamic and disruptive videos where we hear from the top global talent in recruitment and technology to discuss AI, people and technology adoption, and how it intersects with our global industry.

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June 15, 2023

OPTIMAL SPRING: THE ROUND UP

Welcome back to Optimal Spring, a series of engaging, authoritative and disruptive videos where we hear from the top global talent in recruitment and technology!

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June 8, 2023

OPTIMAL SPRING #10 WITH PETE HEALEY

Welcome back to Optimal Spring, a series of dynamic and disruptive videos where we hear from the top global talent in recruitment and technology to discuss AI, people and technology adoption, and how it intersects with our global industry.

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June 8, 2023

OPTIMAL SPRING #9 WITH FRED HOFFMAN

Welcome back to Optimal Spring, a series of dynamic and disruptive videos where we hear from the top global talent in recruitment and technology to discuss AI, people and technology adoption, and how it intersects with our global industry.

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June 8, 2023

OPTIMAL SPRING #7 WITH WILLIAM TINCUP

Welcome back to Optimal Spring, a series of dynamic and disruptive videos where we hear from the top global talent in recruitment and technology to discuss AI, people and technology adoption, and how it intersects with our global industry.

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June 8, 2023

OPTIMAL SPRING #6 WITH VIKITA PATEL

Welcome back to Optimal Spring, a series of dynamic and disruptive videos where we hear from the top global talent in recruitment and technology to discuss AI, people and technology adoption, and how it intersects with our global industry.

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May 26, 2023

OPTIMAL SPRING #4 WITH BARB HYMAN

Welcome back to Optimal Spring, the third in a series of dynamic and disruptive videos where we hear from the top global talent in recruitment and technology to discuss AI, people and technology adoption, and how it intersects with our global industry.‍ In Episode four, we hear from Barb Hyman, Founder & CEO Sapia.ai

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May 18, 2023

OPTIMAL SPRING #3 WITH TWAIN HENRY-LUCAS

Welcome back to Optimal Spring, the third in a series of dynamic and disruptive videos where we hear from the top global talent in recruitment and technology to discuss AI, people and technology adoption, and how it intersects with our global industry.

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May 16, 2023

OPTIMAL SPRING #1 WITH TORIN ELLIS

Welcome back to Optimal Spring, the third in a series of dynamic and disruptive videos where we hear from the top global talent in recruitment and technology to discuss AI, people and technology adoption, and how it intersects with our global industry.

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May 15, 2023

OPTIMAL SPRING #2 WITH JOSH PINES

Welcome back to Optimal Spring, the third in a series of dynamic and disruptive videos where we hear from the top global talent in recruitment and technology to discuss AI, people and technology adoption, and how it intersects with our global industry.‍ In Episode Two, we hear from Josh Pines, VP of International Alliances at Bullhorn.

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April 24, 2023

CASE STUDY GENERAL DYNAMICS 2023

The core objectives of the case study are to celebrate the early adopter mindset of General Dynamics in investing in a software solution that can help them attract and place more qualified and diverse candidates. For Get-Optimal, the case study will provide primary and secondary insights to companies evaluating whether to move their teams to Get-Optimal.com.

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April 24, 2023

CASE STUDY WEBHELP 2023

The core objectives of the case study are to celebrate the early adopter mindset of Webhelp in investing in a software solution that can help them attract and place more qualified and diverse candidates. For Get-Optimal, the case study will provide primary and secondary insights to companies evaluating whether or not to move their teams to Get-Optimal.com. 

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April 17, 2023

GET READY FOR YOUR OPTIMAL SPRING

Welcome! Spring has most definitely sprung, and here at Optimal, we’re feeling the longer days, lighter evenings and sunny weather. So much so that we’ve decided to revive our much-loved video interview series for another season...

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April 16, 2023

CASE STUDY SIEMENS HEALTHINEERS 2023

The core objectives of the case study are to celebrate the early adopter mindset of Siemens Healthineers in investing in a software solution that can help them attract and place more qualified and diverse candidates.

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April 3, 2023

HOW WILL CANDIDATES FIND YOUR JOB ADS?

Find us in the line for a lottery ticket because Google Job Ads is here! Just as Get-Optimal predicted in our blog two years ago, the global tech giant has unveiled its latest offering - Google job ads. This is an update to its currently used Google Listings. Soon (Ap...

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March 24, 2023

'GET OPTIMAL IS YOUR GO-TO TOOL FOR DE&I' - LAUREN B. JONES

Testimonials! We love them because you love them. What’s better than word-of-mouth to help you make a measured, meaningful, informed decision about if any solution is right for you? So for this week’s blog, we’d like to highlight our most recent outpouring of support from ...

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March 17, 2023

WHAT ARE YOU DOING ABOUT YOUR LABOUR SHORTAGE?

Hiring? We bet you are. We bet you’ve got more than one vacancy that’s been languishing, open and lonely, with little to no interest from applicants. Have you spent countless hours wondering what you’re doing wrong? Or debating with....

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March 10, 2023

JOB ADS WRITTEN BY CHAT GPT ARE MORE BIASED

It’s the hot new topic on everyone’s lips - ChatGPT! We’ve already explored exactly what it is, but did you know that there’s evidence that job ads that Chat GPT writes are up to twice more biased? A recent study showed that the ChatGPT AI is particularly biased against...

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March 6, 2023

OLDER? RE-JOIN THE WORKFORCE

It’s the success story that illuminated lockdown. Your mate's dad, stuck inside with an alarming amount of time for self-reflection, assessed his life and made a significant career shift. Isn’t that inspiring? What a guy! He took...

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February 24, 2023

WHAT IS YOUR STAFFING PROVIDER DOING TO PRESENT YOU WITH A DIVERSE CANDIDATE PIPELINE?

To begin, as a client, have you ever read the contents of your job ad that your Staffing Agency is publishing?‍ Here at Get-Optimal, we believe diversity hiring is the key to unlocking a dynamic, flexible, well-rounded team that meets and exceeds targets and functions and is the key to a harmonious work environment. Bringing together staff from diverse backgrounds might feel like...

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February 20, 2023

RECRUITMENT PLAGIARISM: THE TRUTH

Since the dawn of time, the recruitment industry has lived in a multi-verse. Due to an endemic of companies working with multiple recruiters, a culture has arisen where 15+ recruiters are given...

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February 10, 2023

ARE AWARENESS MONTHS PATRONISING?

Awareness months have become a staple in our calendar (and endless disingenuous posts on LinkedIn), with a dedicated month for almost every cause and community imaginable. From Mental Health Awareness Month to LGBT history month, awareness months spotlight their...

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February 6, 2023

WHY SUPPORT ALL WAYS OF WORKING?

There was one question we begrudgingly asked ourselves as the final ashes of the pandemic settled…do we have to return to the office? During the two years of COVID lockdown, the working landscape changed virtually overnight, with...

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January 30, 2023

AI & CHAT GPT

Whether friend or foe, AI has been at the centre of the zeitgeist for decades. Be it the more-human-than-human dystopian horror of the Tyrell company and its Replicants in Blade Runner - or simply the ease of the ability to open your smartphone by...

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January 23, 2023

GET THE OPTIMAL EFFECT

At Optimal HQ, we’ve grabbed our blankets and huddled close to the radiators to be sure we’re warm enough to carry on optimising your jobs for increased online performance and diversity, equity and inclusion. With our...

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January 16, 2023

THE GET-OPTIMAL VIEW

If you’re lucky enough to have just started back at work, welcome back! Over here at Optimal, we’ve been back...

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January 9, 2023

HAPPY NEW YEAR!

Welcome back to the world of work! How was your holiday break? At Optimal, our No.1 resolution is to help you attract and reach more qualified and diverse candidates and to guide you through this in 2023. Before we do that, let’s look back at what an incredible year 2022 was.

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December 8, 2022

THE GET-OPTIMAL VIEW #10 - KALPESH BAXI

Surprise! Bet you thought we were done!? The truth is, we can’t get enough of our ‘The Get Optimal View’ series. We just love to bring you the voices, insights and legends that make up our company.‍ With Blog 10, Kalpesh Baxi takes on the super-power of neurodiversity.‍ Take it away, Kalpesh!...

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November 30, 2022

THE GET-OPTIMAL VIEW #9 - THE ROUND UP

If you’re at all like us, you’ve been waiting for the next exciting instalment of our ‘The Get-Optimal View’ series since the moment we began. Over the past eight weeks, we’ve been bringing the minds of the advisors and the people who make Optimal tick.

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November 23, 2022

THE GET-OPTIMAL VIEW #8 - PETE HEALEY

What a ride it’s been in our ‘The Get Optimal View’ series, bringing you the minds of the advisors and the people who make Optimal tick. We’ve got lots of blogs still in us…and that’s because we’ve got lots of mates! Or believers, or whatever...

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November 17, 2022

WHAT HAPPENED AT TECH SERVE ALLIANCE EXECUTIVE SUMMIT

At Optimal, we love networking, meeting great people and listening to the market. Nothing brings us more joy than getting to know you, the customer, and seeing your eyes light up when you realise just how easy it is to...

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November 8, 2022

THE GET-OPTIMAL VIEW #7 - JANINE OWEN

Welcome back. This week, we dive back into our series uncovering the minds of the advisors, and the people who make Optimal tick.‍So far in our series we’ve explored The Great Return by Joe Slavin, How Optimal’s AI frees up time for the best bits of the job by Gary Elden, Torin Ellis ...

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October 31, 2022

BUT WHAT IF I DON'T CARE ABOUT DIVERSITY?

At get Optimal, we’re change makers. We believe in a diverse and inclusive world, one where everyone that CAN do the job is considered, irrespective their path in life so far. But we’re aware that our expectations are...

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October 21, 2022

THE GET-OPTIMAL VIEW #6 - ASHLIE COLLINS

Welcome back, friends. At Optimal, we’re a fan of a human-centric, holistic approach. That’s why, after our leading blog series on WHAT we do at Get-Optimal.com, we’ve decided to give you the...

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October 13, 2022

THE GET-OPTIMAL VIEW #5 - WILLIAM TINCUP

Our engaging blog series sails on, and we’re not losing speed. So far, we’ve ruminated on The Great Return by Joe Slavin, How Optimal’s AI frees up time for the best bits of the job by Gary Elden, Torin Ellis on the DEIB journey employees want and Dave Rees on how Optimal’s solution Destroys Dyslexia.‍ If you missed them, hop back and give them a read!‍For our fifth blog, Willam Tincup takes us on a hallucinatory trip...

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October 7, 2022

THE GET-OPTIMAL VIEW #4 - DAVID REES

Welcome back! It’s blog four, and we are not slowing down in bringing you the minds behind Get-Optimal. The folks who make things tick. The advisors, our epic investors, and the greatest minds in DE&I. So let's recap. We’ve already had insights on...

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September 30, 2022

THE GET-OPTIMAL VIEW #3 - TORIN ELLIS

Hello! It’s safe to say by now our new blog series is well in swing. Just in case it’s your first time here - over the next eight weeks, we’re drawing your attention to the minds behind Get-Optimal. The folks who make the things tick. The advisors, our epic...

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September 23, 2022

THE GET-OPTIMAL VIEW #2 - GARY ELDEN OBE

Welcome back, friends and colleagues. Did you enjoy the first of our ‘The Get Optimal View’ - Joe Slavin on The Great Return? Of course, you did. Over the next eight weeks, we’re drawing your attention to the minds behind Optimal. The folks who make the things tick. The advisors, our epic...

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September 9, 2022

GET OPTIMAL PARTNERS WITH COCA COLA EUROPACIFIC PARTNERS TO OPTIMISE THEIR JOB ADS AND REDUCE BIAS AT THE SOURCE

London, September ‘22 – Get-Optimal today announced a 12-month partnership with Coca-Cola Europacific Partners, one of the leading consumer goods companies in the world, making, moving and selling some of the world’s most loved brands – helping 1.75 million customers across 29 countries grow.

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September 7, 2022

GET OPTIMAL PARTNERS WITH THE CO-OPERATIVE BANK TO OPTIMISE THEIR JOB ADS FOR DE&I AND PERFORMANCE

London, September ‘22 – Get-Optimal today announced a 12-month partnership with The Co-operative Bank, the original ethical bank - with commitments to the planet, people, and the communities.

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September 2, 2022

THE GET-OPTIMAL VIEW #1 - JOE SLAVIN

Hello, fair reader! Thanks for dropping by. You know here at Get-Optimal, The leading diversity & inclusion Job Ad optimisation platform, we love a blog series. We’ve already explained how our product works, so now - we’d like to draw your attention to the minds behind Optimal. The folks who make the things tick. The advisors, our epic investors, and the greatest minds in DE&I.

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September 1, 2022

WHAT IS A TAXONOMY AND WHY IS IT IMPORTANT FOR MY JOB AD (AND COMPANY) SUCCESS?

Taxonomies are essential to peak optimisation. Often, when a client joins us at Get-Optimal (to optimise their job ads for diversity, equity, inclusion and SEO) we end up with some familiar questions - “Why did you use this job title?”, “Why are you using this term?”, “What you’ve included here doesn’t seem right, I wouldn’t put that in”, “That’s what the CEO...

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August 16, 2022

GET THE OPTIMAL EFFECT - THE ROUND UP

Are you a frustrated HR tech or TA team, spending 30% of your day writing copy, or copying and pasting job ads? Or struggling to attract a diverse range of candidates due, and not sure why? Did you know that the average job description is 6.2 years old and contains...

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August 8, 2022

GET THE OPTIMAL EFFECT #6 - SEO: SEARCH ENGINE OPTIMISATION

Welcome back, readers. The most famous of the idioms rings true, all good things must end. So, we present the end of our six-week series, ‘Get the Optimal Effect’. So far, we’ve tackled Content, Automation, Engagement & Readability, D&I and Inclusivity and EVP: Employer brand proposition. This week, it’s....

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July 29, 2022

GET THE OPTIMAL EFFECT #5 - EVP : EMPLOYER BRAND PROPOSITION

Blog five! The series is alive and thriving!! By now, we hope we’ve caught your attention. So we’ll assume you’ve read our blogs on Content, Automation, Engagement & Readability and D&I and Inclusivity (and if you need a quick catchup, we won’t tell...

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July 26, 2022

GET THE OPTIMAL EFFECT #4 - D&I AND INCLUSIVITY

Blog four! We know you want more! Welcome back (or welcome to) the fourth in our Get the Optimal Effect series. If you missed our musings on Content, Automation or Engagement & Readability, go catch up! Over these six weeks, we’ll take you through the ‘what?’, the ‘how?’, and the ‘why should I care?’ of working with our leading diversity & inclusion job ad optimisation platform. This week we’re talking about...

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July 18, 2022

GET THE OPTIMAL EFFECT #3 - ENGAGEMENT & READABILITY

Hey hey hey, third time’s a charm! Welcome back (or welcome to) the third in our Get the Optimal Effect series. If you missed our musings on Content and Automation, go catch up! Over the next six weeks, we’ll take you through the ‘what?’, the ‘how?’, and the ‘why should I care?’ of working with our leading diversity & inclusion job ad optimisation platform. This week we need you to...

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July 8, 2022

GET THE OPTIMAL EFFECT #2 - AUTOMATION

Welcome back, friends! How much did you love our first blog? Next is the second in a series of Get-Optimal blogs called Get the Optimal Effect. Over the next six weeks, we’ll take you through the ‘what?’, the ‘how?’, and the ‘why should I care?’ of working with our leading diversity & inclusion job ad optimisation platform. So grab your snacks, set your notifications on Slack to silent for five mins - and find out why our Automation is...

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July 4, 2022

GET THE OPTIMAL EFFECT #1 - CONTENT

Hello, fellow recruitment movers and shakers! Welcome to the first in a series of blogs from Get-Optimal, that we’re calling Get the Optimal Effect. Over the next six weeks, we’ll take you through the ‘what?’, the ‘how?’, and the ‘why should I care?’ of working with our leading...

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June 27, 2022

THE BENEFITS OF FLEXIBLE WORKING

Last week RMT were on strike, kicking butt and taking names - and the entirety of the United Kingdom’s railways had come to a halt, pulling us back to when Covid had us all stuck inside. For those who tried it, travel was....

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June 17, 2022

HOW DO I BEGIN THE CONVERSATION ABOUT DIVERSITY?

This week superstar CEO Dan Fellows, alongside fellow panellists Jackie Handy (Managing Director, Runway Global Limited) and Emma Freivogel (Founder, Radical Recruit), joined forces to talk all things diversity at APSCo Media, Marketing & Sales Sector Webinar: How to Maximise Your Candidate Talent Pool and....

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June 10, 2022

WHAT WE'RE RETHINKING AFTER 'REWRITING THE FUTURE OF WORK WITH ADAM GRANT'

At Get-Optimal, we’re long-term fans of trailblazer Adam Grant. Thought-leader, an organisational psychologist, recognised as one of the world’s ten most influential management thinkers and Fortune’s 40 under 40, top professor at...

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June 6, 2022

HOW AND WHY SHOULD YOU MAKE YOUR WORKPLACE SUSTAINABLE?

Currently, 89% of all the Earth’s animals live in the sea. June 8th marks World Oceans Day, celebrating the ocean and our connection to the sea. But even though the oceans are large, they are being damaged by how we live our lifestyles....

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May 27, 2022

HOW TO CREATE DIVERSE JOB ADS FOR LGBTQI+ EMPLOYEES

As the rainbow flags roll out for the gays and the packaging goes pink, purple, green, blue or grey (?) once again, June 1st welcomes the start of Pride month - the UK’s biggest celebration of equality and diversity for all parts of the LGBTQI+ community...

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May 20, 2022

INAUGURAL UK BLACK BUSINESS ENTREPRENEURS CONFERENCE TO TAKE PLACE ON JULY 14 – AND YOU'RE INVITED.

The event is being run in partnership with the Black Business Association (BBA) and diversity organisation MSDUK.

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May 13, 2022

ARE YOUR JOB ADS DETERRING WOMEN FROM APPLYING?

Wondering why it’s mostly men that are applying for your organisation’s job openings? Look at the language in your Ads.

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May 6, 2022

HOW TO SUPPORT MENTAL HEALTH AT WORK

Five tips for employers and managers this Mental Health Awareness Week

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May 2, 2022

HOW TO MAKE JOB ADS INCLUSIVE FOR DEAF AND HARD OF HEARING APPLICANTS

Your job ads shouldn't deter qualified candidates from applying

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April 25, 2022

GET-OPTIMAL PARTNERS WITH BURO HAPPOLD TO REDUCE BIAS IN THEIR JOB ADS.

Get-Optimal is proud to announce a new partnership with Buro Happold, a g​​lobal practice of engineers, consultants and advisors.

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April 25, 2022

GET-OPTIMAL AND SOUCE GROUP INTERNATIONAL ANNOUNCE A NEW PARTNERSHIP TO REVOLUTIONISE THE TRADITIONAL JOB ADVERT

Get-Optimal today announced a partnership with Source Group International to make the multi-brand recruitment group's Job Ads more inclusive and searchable.

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April 25, 2022

GET-OPTIMAL ANNOUNCES A NEW PARTNERSHIP WITH STROUD RESOURCING TO REVOLUTIONISE JOB ADS.

Get-Optimal, the global technology company and diversity and inclusion provider, has entered a partnership with Stroud Resourcing to reduce bias in the award-winning healthcare recruitment firm’s Job Ads.

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April 22, 2022

MEET MAKALA GREEN, BRITAIN'S FIRST BLACK AND FEMALE CHARTERED FINANCIAL PLANNER

The financial professional and author of The Money Edit spoke to Get-Optimal about what it feels like to be a black woman in finance as well as sharing her tips on how to make better financial choices.

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April 8, 2022

HOW TO CRAFT A WINNING JOB AD TO SUPPORT YOUR Q2 RECRUITMENT EFFORTS

Are you missing out on talent because of your Job Ads?

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April 8, 2022

FIVE TAX TIPS TIPS TO SURVIVE THE FREELANCE HUSTLE

As a result of the pandemic, lots of people have taken up side hustles to make extra streams of income. But this has tax implications that not everyone knows about.

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April 1, 2022

THE BEST PLACE TO START YOUR DE&I JOURNEY? AT THE BEGINNING.

Achieving true DE&I starts with a Job Ad.

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March 29, 2022

GET-OPTIMAL SELECTED FOR MICROSOFT FOR STARTUPS TO MAKE JOB ADS MORE INCLUSIVE AND SEARCHABLE.

A program designed to support startups from idea to exit.

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March 25, 2022

ARE YOU HAVING TROUBLE HIRING? IT'S TIME TO OVERHAUL YOUR RECRUITMENT PROCESS, AND THAT INCLUDES YOUR JOB ADS.

Struggling to convert job seekers (traffic) into applicants? Take a look at the Job Ad itself and stop blaming the lack of available candidates!

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March 18, 2022

WHY IT'S TIME TO REMOVE THE 'YEARS OF EXPERIENCE' REQUIREMENTS FROM YOUR JOB ADS

Finding the right candidate for the job starts with a Job Ad that’s created and written with inclusivity in mind.

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