In our ever-evolving recruitment and hiring landscape, creating a diverse and inclusive workplace is no longer just a goal; it’s a necessity for success. Ensuring your workforce gathers together those from all backgrounds enriches a workplace culture and allows an assortment of life experiences to inform decisions and output. It’s obvious, then, that when hiring, you’ll need a Job Advert that appeals to talent across the board - traditional methods of hiring, copying and pasting job ads over six years old with multiple errors, can often result in unconscious bias. Something has to change! Every Job published advertises your business - It’s your brand and your reputation.
Enter Get-Optimal’s AI solution that guarantees you a 24% increase in a view to an application.
Aside from the above, it’s a legal requirement for your Job Adverts to be inclusive. The Equality Act (2010) protects any workers, or perspective workers, from discrimination due to nine protected characteristics. That’s age, disability, gender affirmation, marriage and civil partnership, pregnancy and maternity, race, religion or belief and sexual orientation. For Job Adverts, you can’t exclude anyone using the former categories unless you can actively prove a business need. You can’t, for example, specify you want a man for the job - unless the presence of a woman would put them in direct danger. Direct inclusivity points like this seem pretty straightforward, but this can also extend to things such as ‘must have 10+ years of experience’ - which excludes anyone straight out of university or newly qualified.
Unconscious bias is present in every human that exists. It combines upbringing, life experience, education, and more. Even those who work at the forefront of diversity and inclusion will still carry unconscious biases - they are that deep in our psyche. An annual unconscious bias training session has been proven to have no impact on your workforce or their output. Equally, a gender debias tool isn’t actually anything more than a crude tool based on data collected 12 years ago and not updated.
But an AI trained on a specialist dataset - constantly refined and updated with the latest candidate and search data? Unable to hold unconscious bias. Algorithms work with data, not opinions, so automating your Job Adverts using Optimal’s Saas system harnesses one of our key mission statements - defending protected characteristics and championing The Equality Act. Hence, all Job Adverts are open to every applicant possible.
But we take it one step further. We’re constantly pushing software updates live with new diversity findings and refining our tech to respect characteristics and exclude words, phrases or concepts that might isolate or dissuade people from applying. For example, most female applicants will be put off by the term ‘Driven’. Optimal replace this word with an alternative like ‘generous’, ‘favourable’ or ‘compelling’ - not frightening female applicants yet still conveying the message.
Whilst language is fundamental, this is only one element in optimising your Job Adverts. A clear EVP, readability and length are also primary elements that must be measured and considered in your final optimised Job Adverts. Even if diversity isn’t a priority for your business, investing in GO will enable you to be DE&I compliant alongside getting a minimum 24% increase in the quality of candidates we’ll deliver for you.
Work with us at Optimal, and your response rate for open positions will soar by a minimum of 24%. Let our AI display the most readable parts of your Job Ads. You’ll save the precious time you would have spent combing through old or plagiarised job ads to ensure you’re conveying the correct image in the new world of attracting suitable and diverse candidates. No longer will applicants be put off by the vacancy or how it’s been advertised. Optimise once and post in multiple places - your new Job Ad is in a downloadable, editable form to drop in to whichever job board or multi-poster you like!
We are also integrated with Bullhorn and Salesforce. We ensure your Job ad is Diversity and inclusion-compliant, meaning you’ll be the top choice commercially and win business over other, less enlightened competitors.
Ready to join forces? Why not book your demo today and get started with Get-Optimal?
In our ever-evolving recruitment and hiring landscape, creating a diverse and inclusive workplace is no longer just a goal; it’s a necessity for success. Ensuring your workforce gathers together those from all backgrounds enriches a workplace culture and allows an assortment of life experiences to inform decisions and output. It’s obvious, then, that when hiring, you’ll need a Job Advert that appeals to talent across the board - traditional methods of hiring, copying and pasting job ads over six years old with multiple errors, can often result in unconscious bias. Something has to change! Every Job published advertises your business - It’s your brand and your reputation.
Enter Get-Optimal’s AI solution that guarantees you a 24% increase in a view to an application.
Aside from the above, it’s a legal requirement for your Job Adverts to be inclusive. The Equality Act (2010) protects any workers, or perspective workers, from discrimination due to nine protected characteristics. That’s age, disability, gender affirmation, marriage and civil partnership, pregnancy and maternity, race, religion or belief and sexual orientation. For Job Adverts, you can’t exclude anyone using the former categories unless you can actively prove a business need. You can’t, for example, specify you want a man for the job - unless the presence of a woman would put them in direct danger. Direct inclusivity points like this seem pretty straightforward, but this can also extend to things such as ‘must have 10+ years of experience’ - which excludes anyone straight out of university or newly qualified.
Unconscious bias is present in every human that exists. It combines upbringing, life experience, education, and more. Even those who work at the forefront of diversity and inclusion will still carry unconscious biases - they are that deep in our psyche. An annual unconscious bias training session has been proven to have no impact on your workforce or their output. Equally, a gender debias tool isn’t actually anything more than a crude tool based on data collected 12 years ago and not updated.
But an AI trained on a specialist dataset - constantly refined and updated with the latest candidate and search data? Unable to hold unconscious bias. Algorithms work with data, not opinions, so automating your Job Adverts using Optimal’s Saas system harnesses one of our key mission statements - defending protected characteristics and championing The Equality Act. Hence, all Job Adverts are open to every applicant possible.
But we take it one step further. We’re constantly pushing software updates live with new diversity findings and refining our tech to respect characteristics and exclude words, phrases or concepts that might isolate or dissuade people from applying. For example, most female applicants will be put off by the term ‘Driven’. Optimal replace this word with an alternative like ‘generous’, ‘favourable’ or ‘compelling’ - not frightening female applicants yet still conveying the message.
Whilst language is fundamental, this is only one element in optimising your Job Adverts. A clear EVP, readability and length are also primary elements that must be measured and considered in your final optimised Job Adverts. Even if diversity isn’t a priority for your business, investing in GO will enable you to be DE&I compliant alongside getting a minimum 24% increase in the quality of candidates we’ll deliver for you.
Work with us at Optimal, and your response rate for open positions will soar by a minimum of 24%. Let our AI display the most readable parts of your Job Ads. You’ll save the precious time you would have spent combing through old or plagiarised job ads to ensure you’re conveying the correct image in the new world of attracting suitable and diverse candidates. No longer will applicants be put off by the vacancy or how it’s been advertised. Optimise once and post in multiple places - your new Job Ad is in a downloadable, editable form to drop in to whichever job board or multi-poster you like!
We are also integrated with Bullhorn and Salesforce. We ensure your Job ad is Diversity and inclusion-compliant, meaning you’ll be the top choice commercially and win business over other, less enlightened competitors.
Ready to join forces? Why not book your demo today and get started with Get-Optimal?
