Over the past three blogs, we’ve given you many reasons to invest in Optimal’s Saas Ai solution. If you missed them, feel free to hop back and take a look at Get-Optimal's Optimised Job Ads Can Help You Succeed In Competitive Markets, Invest In Optimal's Ai And Get Confident, High-Performing Ads - Every Time You Post Them! and The Essential Role Of Your Evp And How Get-Optimal Can Help.

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However, if, like us, you’re busy optimising your ads for diversity, inclusion and SEO using AI and Machine Learning, we thought you might like a round-up for your tea break. So put the kettle on whilst we take you through Talent Attraction, EVP and Tone of Voice - a few of the lesser-known features of Get Optimal’s solution.

Optimal helps with Talent Attraction

In today’s job market, attracting top, qualified talent is more challenging than ever. Thanks to the pandemic, remote working has blown up talent attraction so that potentially anyone, anywhere, at any time, can apply for your job.

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So can we help you with your Talent Attraction strategy?

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• A shift in the type of candidates applying due to remote working requires a change in Job Ad to attract them. The old hiring methods will not attract the new wave of workers. Templated, outdated job ads aren’t helping you.
• Remote working allows you to source talent from anywhere you like and ensure the best, most capable candidate gets the job - so your ads must appeal to this wide range of people.
• If you personalise your job ad to your employment field, you will attract the broadest range of potential applicants, highlighting the benefits of your vacancy whilst ensuring you communicate personalisation and finger-on-the-pulse perks of your position.

Get-Optimal helps you keep a consistent TOV

Maintaining a consistent tone of voice and a confident employer brand is paramount. Your Job Ads are the first thing your potential new hire encounters, so are critical in conveying your branding, ethics, and company lifestyle. Brand loyalty is among the top three factors candidates consider when seeking a new position.

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So why do you need help with Tone of Voice?

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• It sets you aside as a brand - candidates will relate to who they’re talking to on an emotional level from the moment they read your job ad, boosting this essential brand loyalty.
• Consistency builds trust. A clear tone of voice across all copy and ads shows that your organisation is credible and reliable.
• If you get your applicants to invest in the idea of your vacancy emotionally, when they get the job they’ll remain loyal and work harder.
• Remove all spelling, grammar and punctuation errors and ensure every Job Ad goes through the final Get-Optimal.com approval process.

Optimal will convey your EVP

What is EVP?

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Your EVP represents your company. It includes basics like compensation and other holistic factors like work culture, opportunities for growth, mental health support, well-being, environmental factors and gym benefits - everything your employee can access in exchange for their hard work.

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So why do you need help with EVP?

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• Evidence suggests a 15% rise in employee satisfaction from including EVP in your job ad. It’s likely to attract socially conscious, hard-working candidates
• Make the right impression from day one, and the spoils of the above positives will be yours and, in turn, your new hires
• Using our AI ensures consistency - as it’ll always emphasise your diverse, inclusive and open culture

About Get Optimal

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Work with us at Optimal, and your response rate for open positions will soar by a minimum of 24%. Let our AI choose the most readable parts of your job ads to display. You’ll save the precious time you would have spent combing through old or plagiarised job ads to ensure you’re conveying the correct image in the new world of attracting suitable and diverse candidates. No longer will applicants be put off by the vacancy or how it’s been advertised. Optimise once and post in multiple places - your new ad is provided in a downloadable, editable form to drop in to whichever job board or multi-poster you like!

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We are also integrated with Bullhorn and Salesforce. We ensure your ad is Diversity and inclusion-compliant, meaning you’ll be the top choice commercially and win business over other, less enlightened competitors.‍

Ready to join forces? Why not book your demo today and get started with Get-Optimal?