In today's job market, the quest for talent knows no bounds.
There’s no question that you want to make your job ad accessible for a diverse talent pool of individuals across the board, yes? It makes sense that a mix of people can contribute their unique talents, experiences, skills and perspectives to their teams, thus building a work environment that feels inclusive and welcoming so everyone can thrive.
But did you know there is more to diversity than simply hoping the right mixture of people, backgrounds, upbringings, sexualities and races will appear and apply using your job ad? Unconscious bias shapes so much of the hiring process. You’re currently excluding 51% of the available workforce with the content and structure of your job ads, even if you’re trying hard not to. Please don’t be fooled by gender bias tools - they are inherently flawed sales tools and only look at binary language, not the structure or coherence of the Job Ads nor the primary components of the Protected Characteristics groups.
Let our AI (securely hosted in Microsoft Cognitive Services) do your hard work for you. Invest in Optimal! Our Saas solution (or Salesforce and Bullhorn integrations) creates job ads that genuinely attract a diverse and inclusive talent pool.
In the UK, this one is a legal requirement. The Equality Act (2010) protects any workers, or perspective workers, from discrimination due to nine protected characteristics. That’s age, disability, gender affirmation, marriage and civil partnership, pregnancy and maternity, race, religion or belief and sexual orientation. Basically, your job ad can’t exclude anyone from applying unless you can actively prove there is a genuine business reason.
Exclusion can be as transparent as ‘We are looking for a man’ or as subtle as ‘10+ years of experience required’. ‘We are looking for a man’ clearly excludes female and non-binary applicants from applying, whereas ‘10+ years of experience required’ is more subtle in its exclusion, as applicants who are 16-26 will not have had the physical time on earth to gain this level of experience.
Our highly skilled, bias-free and experienced AI defends the above characteristics and champions equality so that optimised ads are open and fully inclusive to the broadest range of potential applicants possible. Drop your ad into our SaaS platform, or use Optimal’s bullhorn integration, and our AI will instantly remove anything you need optimised under The Equality Act. What’s more, we’re constantly feeding and training our algorithms - refining words, phrases and concepts that might scare off any potential candidate so you’ll always receive an ad that moves as quickly as the recruitment space we are in.
For example - the word ‘drive’ or ‘driven’ is masculine coded - it may scare off any feminine or non-binary candidates from applying. The same goes for ‘driven’ and ‘Strong’ - our AI replaces these with alternatives such as ‘generous’, ‘favourable’ or ‘compelling’ - not frightening off any not-male applicants yet still conveying the ad’s message.
Subtle tweaks such as ‘Spanish-speaking’ instead of ‘must be Spanish’ are essential and easy for our AI to implement - you’re opening the doors of your ad from people born in Spain to anyone with a fluent grasp of Espanol! Our AI implements these subtle changes at the touch of a button, so you’ll attract more candidates and end up hiring a genuinely DE&I-compliant team.
Work with us at Optimal, and your response rate for open positions will soar by a minimum of 24%. Let our AI choose the most readable parts of your job ads to display. You’ll save the precious time you would have spent combing through old or plagiarised job ads to ensure you’re conveying the correct image in the new world of attracting suitable and diverse candidates. No longer will applicants be put off by the vacancy or how it’s been advertised. Optimise once and post in multiple places - your new ad is in a downloadable, editable form to drop in to whichever job board or multi-poster you like!
We are also integrated with Bullhorn and Salesforce. We ensure your ad is Diversity and inclusion-compliant, meaning you’ll be the top choice commercially and win business over other, less enlightened competitors.
Ready to join forces? Why not book your demo today and get started with Get-Optimal?
In today's job market, the quest for talent knows no bounds.
There’s no question that you want to make your job ad accessible for a diverse talent pool of individuals across the board, yes? It makes sense that a mix of people can contribute their unique talents, experiences, skills and perspectives to their teams, thus building a work environment that feels inclusive and welcoming so everyone can thrive.
But did you know there is more to diversity than simply hoping the right mixture of people, backgrounds, upbringings, sexualities and races will appear and apply using your job ad? Unconscious bias shapes so much of the hiring process. You’re currently excluding 51% of the available workforce with the content and structure of your job ads, even if you’re trying hard not to. Please don’t be fooled by gender bias tools - they are inherently flawed sales tools and only look at binary language, not the structure or coherence of the Job Ads nor the primary components of the Protected Characteristics groups.
Let our AI (securely hosted in Microsoft Cognitive Services) do your hard work for you. Invest in Optimal! Our Saas solution (or Salesforce and Bullhorn integrations) creates job ads that genuinely attract a diverse and inclusive talent pool.
In the UK, this one is a legal requirement. The Equality Act (2010) protects any workers, or perspective workers, from discrimination due to nine protected characteristics. That’s age, disability, gender affirmation, marriage and civil partnership, pregnancy and maternity, race, religion or belief and sexual orientation. Basically, your job ad can’t exclude anyone from applying unless you can actively prove there is a genuine business reason.
Exclusion can be as transparent as ‘We are looking for a man’ or as subtle as ‘10+ years of experience required’. ‘We are looking for a man’ clearly excludes female and non-binary applicants from applying, whereas ‘10+ years of experience required’ is more subtle in its exclusion, as applicants who are 16-26 will not have had the physical time on earth to gain this level of experience.
Our highly skilled, bias-free and experienced AI defends the above characteristics and champions equality so that optimised ads are open and fully inclusive to the broadest range of potential applicants possible. Drop your ad into our SaaS platform, or use Optimal’s bullhorn integration, and our AI will instantly remove anything you need optimised under The Equality Act. What’s more, we’re constantly feeding and training our algorithms - refining words, phrases and concepts that might scare off any potential candidate so you’ll always receive an ad that moves as quickly as the recruitment space we are in.
For example - the word ‘drive’ or ‘driven’ is masculine coded - it may scare off any feminine or non-binary candidates from applying. The same goes for ‘driven’ and ‘Strong’ - our AI replaces these with alternatives such as ‘generous’, ‘favourable’ or ‘compelling’ - not frightening off any not-male applicants yet still conveying the ad’s message.
Subtle tweaks such as ‘Spanish-speaking’ instead of ‘must be Spanish’ are essential and easy for our AI to implement - you’re opening the doors of your ad from people born in Spain to anyone with a fluent grasp of Espanol! Our AI implements these subtle changes at the touch of a button, so you’ll attract more candidates and end up hiring a genuinely DE&I-compliant team.
Work with us at Optimal, and your response rate for open positions will soar by a minimum of 24%. Let our AI choose the most readable parts of your job ads to display. You’ll save the precious time you would have spent combing through old or plagiarised job ads to ensure you’re conveying the correct image in the new world of attracting suitable and diverse candidates. No longer will applicants be put off by the vacancy or how it’s been advertised. Optimise once and post in multiple places - your new ad is in a downloadable, editable form to drop in to whichever job board or multi-poster you like!
We are also integrated with Bullhorn and Salesforce. We ensure your ad is Diversity and inclusion-compliant, meaning you’ll be the top choice commercially and win business over other, less enlightened competitors.
Ready to join forces? Why not book your demo today and get started with Get-Optimal?
